Former loyal employee warns: Elon Musk must step down and sell all shares to save Tesla!

“For Tesla, if we talk about selling cars, I think – the game is over,” this person added.

Last May, as anti-Tesla protests and vandalism against Elon Musk spread around the world, Matthew LaBrot – a Tesla dealership manager – launched the “Tesla Employees Against Elon” campaign as an act of protest, and was immediately fired.

We’ve written about LaBrot’s iconic move—a declaration of war against Elon Musk’s political maneuvering—before. Now, in a revealing interview with Hard Reset, LaBrot reveals the profound changes Tesla has undergone in just the past few months.

LaBrot is a diehard Tesla fan. Despite being fired from the company, he still alternates between a Tesla Model Y and a Cybertruck. As a self-described “electric car activist,” LaBrot’s problem isn’t with the Tesla brand, but with Elon Musk—as his website says, “The problem is Elon.”

“You know, this is nothing new to me,” he said of his digital protest. “I’ve been working for almost six years to combat misinformation about electric vehicles and advance that mission.”

“When I got to a point where the people running the company were turning customers away from the core mission, my priorities changed,” LaBrot added. “I had to become an activist to save the company.”

LaBrot started working for Tesla in 2019, and witnessed from the front lines as the wave of skepticism about Elon Musk began to rise. In recent years, he has realized that it is not the skepticism about electric cars that is driving customers away, but the negative image Musk creates.

“We noticed that customers, especially repeat customers, started to stay away from us,” he said. “And that’s when I started to pay attention to what he was tweeting and the political views he was expressing.”

The tipping point, according to LaBrot, a former electric car salesman, was the billionaire’s infamous statements.

“When something happens, I still think, ‘Tesla will handle this.’ In 2010, many CEOs were fired just because of adultery. This guy (Musk) does all these crazy things and Tesla doesn’t do anything?”

That’s when he realized the extent of the corruption from within, especially as Tesla’s board of directors “continued to support and make Elon more and more central.”

Now, LaBrot is not surprised that the decision is backfiring and putting Tesla’s top executives in a difficult position.

“I think they’re going to be screwed,” he said. “I expect sales to be down significantly, possibly even worse than the first quarter.”

When asked whether Musk could repair the damage he had done to the brand, the former Tesla executive was pessimistic.

“I don’t think there’s anything he can do to change the minds of people who have already decided to turn their backs on Tesla — unless he backs out,” LaBrot said.

“A lot of people I’ve talked to don’t think that’s enough,” he added. “They want Elon to sell all of his shares, which I don’t think will happen. For Tesla, as far as selling cars is concerned, I think it’s game over.”