Paige Spiranac reveals how financial struggles led to her taking social media as a career path

At the moment, Paige Spiranac is considered one of the top golf content creators and influencers across the world. With over 4 million followers on Instagram and more than 438,000 subscribers on YouTube, she is a well-known entity. She is also a former LPGA star who struggled as a pro. Recently, she revealed how her financial struggles led to her taking social media as a career path.

Paige Spiranac
Paige Spiranac (Image via Imago)

10 years ago in 2015, Spiranac was struggling with her finances and was trying hard to kick start her professional golf career. She would later go viral and became an overnight success while having a swift increase in her followers list. At that time, she decided to try out a golf media career as well.

I went from having 500 followers to 100,000 followers overnight, and my life completely changed. And I then had all these new opportunities, and because I was struggling financially I was like wait, I can leverage this to finance my golf career. And so that’s how my media career started. And also my professional golf career, they started at the exact same time.

Paige Spiranac said on 5 Clubs show on Golf Channel

Spiranac would spend 4 years on the LPGA Tour before retiring in 2019. Since then, she has put her focus on her social media career and has collaborated with some of the biggest golf content creators including 2-time major champion Bryson DeChambeau.

Paige Spiranac takes SWIPE at golf critics after 2025 Genesis Invitational records increase in viewership

Paige Spiranac would laugh at the doubters of golf after the Genesis Invitational recorded a 5 percent increase in viewership this year.

Paige Spiranac takes SWIPE at golf critics after 2025 Genesis Invitational records increase in viewership

Paige Spiranac (Image via Imago)

The 2025 Genesis Invitational at the Torrey Pines course turned out to be a successful one for the PGA Tour. The event reportedly saw an increase in viewership from last year. Golf social media influencer Paige Spiranac would then proceed to take a swipe at the golf critics.

The sport of golf has seen a decrease in viewership over the years. Both the PGA Tour and their rival LIV Golf have failed to attract the type of numbers many had expected from them. This decrease has led to many criticizing professional golf and pointing out how the sport has “died”.

As per Josh Carpenter, the final round of the Genesis Invitational saw an increase from last year. Ludvig Aberg‘s victory attracted 3.4 million views. This was a 5 percent increase from Hideki Matsuyama‘s triumph in 2024 which had 3.2 million views.

The two years before that the event drew 3.4 and 2.6 million viewers respectively. The 3.4 on Sunday was also the most-watched non-major event in golf since The Players Championship in 2024 (3.5 million viewers).

Spiranac would later come across this post on X. She would simply laugh out at the critics of the golf with a 15-word message.

Remember when everyone was freaking out 3 weeks ago thinking pro golf was dead? lol

Paige Spiranac on X

Whereas LIV Golf also experienced an increase in their numbers. Following their deal with Fox Sports, the first event of the season had an average of 12,000 viewers. However, the LIV Golf Adelaide event saw an increase in this with around 249,000 average viewers during the evening broadcast in the United States.