When Tiger Woods‘ Sun Day Red was first launched in 2024, most fans had one big complaint about the brand: its logo.

The biggest criticism it faced was that it’s quite similar to Puma’s ‘leaping cat’ logo. Some also questioned it for being too abstract. However, TaylorMade CEO David Abeles revealed the concept behind the logo was much different than what everyone perceived.

Abeles joined Dan Rapaport for an interview on Dan on Golf. During their conversation, the executive confirmed, “It was two years ago that we brought the logo and the brand to life. I can’t even begin to tell you how bifurcated the response was to the Sun Day Red logo.”

“Wait a second, it’s a 15-stripe cat. I don’t get it. What don’t you get? There’s 15 stripes, 15 major championships. If you actually look at two of the stripes, one of them is a C, and the other one is S for Tiger’s kids. For Charlie and Sam, which is amazing.”

The logo is clearly inspired by everything that Woods treasures. His children have always been his pride. He often displays that by closely following Charlie Woods‘ career and involving Sam during their PNC Championship bouts. And as far as his professional aspirations go, winning 15 majors is his biggest achievement, even if he wasn’t able to surpass Jack Nicklaus‘ 18 majors.

However, even the most hardcore Woods fans didn’t catch on to the concept. Many would have picked up on the 15 stripes representing 15 majors. But the dedication to Sam and Charlie Woods is something that isn’t common knowledge in the golf community. That makes the idea even more special, as only a select few understood the meticulous details Woods and Abeles put into it.

Interestingly, someone else was spotted wearing the brand recently.