The halftime show reportedly set a global viewership record across live broadcasts, YouTube, and social media
Bad Bunny performing at the 2026 Super Bowl Halftime Show.Eric Thayer/Los Angeles Times/Getty Images
Bad Bunny’s historic Super Bowl performance has set a new global viewership record, with more than 4 billion people watching the performance.
On Monday, the NFL, Roc Nation (which co-produced the show), and Apple Music (the halftime show’s main sponsor) revealed that Bad Bunny’s performance garnered 4.157 billion views in 24 hours. Those figures included the global broadcast numbers, as well as views on YouTube and social media platforms.
The broader viewership stats were released after Nielsen Big Data + Panel revealed that Bad Bunny’s halftime show drew 128.2 million viewers during the live Super Bowl broadcast in the U.S. That made it one of the most watched performance in Super Bowl history, just behind Kendrick Lamar’s record-setting show from last year, which drew 133.4 million viewers.
Bad Bunny’s Super Bowl performance — combined with his Grammy win for Album of the Year — also had some notable knock-on effects. The week after the big game, the Puerto Rican superstar saw his song “DtMF” top Billboard Hot 100, marking his first solo Number One on the chart. (His collaboration with Cardi B and J Balvin, “I Like It,” went Number One in 2018.) His album, DeBÍ TiRAR MáS FOToS, also just returned to the top of the Billboard 200 Albums chart.
After the Super Bowl, Bad Bunny kicked off the next leg of his DeBÍ TiRAR MáS FOToS world tour. He just wrapped up a two-night stand in Sydney, Australia, and he’s set to play Tokyo on March 7. A European will kick off in late May with dates scheduled through late July.
News
Taylor Swift Leads 2026 American Music Awards Noms With Eight, as Olivia Dean and Sombr Follow Close Behind: Complete List of Nominees
Taylor Swift, by most measures the all-time queen of the American Music Awards, has plenty of chances to extend her historic…
High Potential Season 3 Officially Renewed — New Showrunner Signals a Dark, Game-Changing Direction
High Potential is back for season 3 with shocking changes behind the scenes. ABC officially renewed the hit procedural just hours after its season 2 finale aired…
SHE’S STILL WRITING, STILL COMMANDING THE STAGE — AND THE WORLD KNOWS AVRIL LAVIGNE ISN’T STEPPING AWAY YET”
Iп aп era where maпy artists gradυally fade iпto пostalgia, Avril Lavigпe is doiпg the exact opposite. She isп’t steppiпg…
“Scarlett Johaпssoп jυst DROPPED a bombshell that left faпs gaspiпg—“I’ve beeп hidiпg this for too loпg,” she coпfessed with trembliпg haпds.
Scarlett Johansson just dropped a bombshell…” Flashlights flickered incessantly during the press conference. All eyes were on Scarlett Johansson—the woman…
A Black waitress was fired for helpiпg Scarlett Johaпssoп — bυt the пext day, she got the biggest shock of her life
The restaurant was packed that day. The clinking of knives and forks, the shouts of customers, and hurried footsteps blended…
“They said I’d never be a damn country superstar.” — 5 Years After Being Rejected In Nashville, Luke Combs Unleashes A Vocal Masterclass, Stun-Locking 65,000 Viewers.
They said I’d never be a damn country superstar.” That sentence lingered in the back of Luke Combs’ mind long…
End of content
No more pages to load
