Jay-Z knows how to make a subtle statement.

While the rapper, 55, dressed in a casual, athleisure outfit for the 2025 Super Bowl, he accompanied his black sweatpants, crewneck shirt, beanie and white sneakers with a $3.5 million watch.

According to Women’s Wear Daily, the Richard Mille RM 66 Flying Tourbillon timepiece is one of two in the orange and red sapphire colorway. In addition to its white band, it features a skeletonized design with a horn-like hand.

He attended the game, where the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, with his daughters, Blue Ivy Carter and Rumi Carter.

Blue Ivy, 13, matched her father’s look by wearing an oversized black leather jacket and cargo jeans from Balenciaga with a pair of Amiri low-top Skel sneakers and a leopard print purse, Women’s Wear Daily reported.

Rumi, 7, took a page from her older sister’s stylebook. She wore light-washed jeans and white sneakers with a black-and-white Amiri varsity jacket underneath a white shirt, per Women’s Wear Daily. The outfit was completed with Amiri’s Ma Canvas camera case

Their mother, Beyoncé, and Rumi’s twin brother, Sir Carter, 7, were notably absent from the game.

It’s no surprise that Jay-Z was at the game, being that in 2019, his company, Roc Nation, partnered with the NFL to become its official “Live Music Entertainment Strategists.”

A press release released by the entertainment company at the time explained that Roc Nation was coming on to “spearhead and advise on the selection of artists for NFL tentpole performances, including the Super Bowl” and to “assist in the production and promotion of new music as well as culture- and cause-focused initiatives.”

Last September, Super Bowl halftime producer Jesse Collins spoke to Variety about Jay Z’s role, including how he has a hand in picking every halftime performer.

“It’s a decision that Jay makes. Since we’ve been on board with that show, he’s made it every year, and it’s been amazing. He’s always picked right,” said Collins.

Jay Z’s appearance at the 2025 Super Bowl comes days after he and Blue Carter attended the 2025 Grammys alongside Beyoncé, where she took home the awards for album of the year, best country album, and best country duo/group performance.