Piers Morgan Responds to Criticism After Accusing Beyoncé of “Cultural Appropriation” in Levi’s Ad

British broadcaster Piers Morgan has addressed the backlash following his claim that Beyoncé was “culturally appropriating” Marilyn Monroe in a recent Levi’s advertisement. Morgan argued that Beyoncé’s styling and imagery in the ad closely resembled Monroe’s iconic look, suggesting it was an attempt to channel the late actress’s legacy without proper acknowledgment.

The comment sparked swift criticism online, with many questioning the claim of “cultural appropriation” in this context. Critics pointed out that Monroe’s image is often referenced in fashion and pop culture and argued that Beyoncé’s portrayal was a tribute, not exploitation.

In response, Morgan defended his position on social media and in a follow-up article, stating that his commentary was about consistency in cultural standards. He argued that if the roles were reversed, such imagery might be met with greater scrutiny.

The debate has fueled wider discussions online around celebrity imagery, homage, and cultural double standards.