Lainey Wilson Expands Her Empire With a Fun New Venture

Lainey Wilson posing in front of diamonds.

Lainey Wilson is taking over the world one project at a time, and her newest venture brings her into fun, fashionable territory. As Women’s Wear Daily reported, the “Somewhere Over Laredo” singer will soon be the face of her own jewelry line. The collection comes courtesy of a partnership between the country music star and The Jewelry Group.

“As a lifelong lover of the American West, I worked with the team to design pieces to help bring out your inner cowgirl and the beauty and strength she holds,” Wilson shared in a statement announcing the collection. The jewelry line will feature Western-inspired pieces that are a perfect fit for Wilson’s personal style.

Jewelry Isn’t Wilson’s First Fashion Foray

Lainey Wilson posing for a photoGettyLainey Wilson attends Charlize Theron’s Africa Outreach Project (CTAOP) Block Party at Universal Studios Backlot on July 13, 2024 in Universal City, California.
This exciting announcement isn’t the first time fans have seen their favorite singer step into the fashion spotlight. In early June, Wilson stepped into something big by launching a line of cowgirl boots. The brand, Golden West Boots, got its own Nashville launch party and a limited release at a pop-up shop. The initial collection includes nine eye-catching designs that look perfectly on-brand for Wilson.

“This brand is a piece of my heart,” Wilson said in a statement on the brand’s website. “It’s not just about what we wear — it’s about the stories we carry, the music that moves us, and the trails we blaze every day.” The collection is currently available online for shipping within the U.S.

The Singer Was Also The Face of a Wrangler Collection

Lainey Wilson performing on stage.GettyLainey Wilson performs onstage during The 58th Annual CMA Awards at Bridgestone Arena on November 20, 2024 in Nashville, Tennessee.
Before cowgirl boots and sparkly jewelry called her name, Wilson (and her beloved bell bottoms) became the face of Wrangler jeans. In 2024, the brand released an official Wilson-branded clothing line, complete with pieces that relate to the country star’s life. The line included jeans, of course, as well as other apparel.

“My parents had me in a pair of Wranglers before I could walk,” Wilson shared at a launch event, as Women’s Wear Daily reported. “One of my most favorite memories is rodeoing in a pair of Wranglers.” A year earlier, Wilson signed on to be an ambassador for Wrangler, representing them both through in-person appearances and online marketing content.