Country music star said he was profiled, says he was looked at like criminal

Harvest Rock Festival 2025ADELAIDE, AUSTRALIA – OCTOBER 26: Jelly Roll performs on Day Two at Harvest Rock on October 26, 2025 in Adelaide, Australia. (Photo by Marc Grimwade/WireImage)WireImage

Jelly Roll recently shared a video on social media in which he shared he was profiled in a Louis Vuitton store in Sydney, Australia.

“Hey man, the Louis Vuitton in Sydney legitimately just treated us like we were finna come in and rob that place,” he posted Wednesday on his Instagram Story.

“I have never been looked at more like a criminal,” Jelly Roll said. “Listen, the last time I was looked at like a criminal this bad — I was an actual criminal this bad.”

Jelly Roll did ultimately laugh it off.

The singer is in Australia for the “Down Under 2025 Tour.”

He has shows Thursday and Saturday to wrap up the trip.

Jelly Roll’s Wife Bunnie XO Details Her Growth After 7 Arrests

Jelly Roll, Bunnie XO

Jelly Roll’s wife Bunnie XO shared an inspiring message about her past arrests, detailing how she managed to overcome her legal troubles and struggles with addiction.

Bunnie XO isn’t running from her past.

The Dumb Blonde podcast host—who is married to Jelly Roll—reflected on the ups and downs in her life, sharing her mugshots from her seven arrests, the first of which occurred when she was just 19 years old.

“Looking at the first one, I just couldn’t believe what a baby I was,” Bunnie said in a post on Instagram Nov. 4. “As the pics go on the eyes only get more sad, more broken and more intoxicated. The fact that I’m smiling in some of these will let you know just how disconnected I was from myself and my emotions.”

The 45-year-old (real name Alisa DeFord) explained that her legal woes continued for several years as she continued to struggle with substance abuse.

“The last one was when I was 26, arrested for soliciting an undercover cop on a casino floor,” she continued. “I was deep in addiction, lost in survival mode. Add in a splash of perpetual victim mentality and it was a recipe for disaster.”

Eventually, as Bunnie put it, she got “sick of who [she] was as a person” and realized she had to “stop pointing fingers,” explaining, “I was the problem and the solution.”

While Bunnie has since turned her life around, she emphasized that she wasn’t “ashamed” of her mugshots—which she dug up to use for merchandise tied to her upcoming memoir Stripped Down: Unfiltered and Unapologetic—noting, “They remind me who I used to be, and how far grace has carried me.”

Bunnie XOTammie Arroyo/AFF-USA/Shutterstock

Bunnie’s self-reflection made quite an impact on her husband, as the singer (born Jason DeFord) reacted to the post by sharing how her testimony fueled his own desire to work on himself.

“I would have never became the man I am without you,” Jelly Roll, 40, wrote in a comment on Bunnie’s post. “It was your story that inspired mine, it was always you I was trying to be like. I’m glad the world is about to hear the real perseverance, and see what God can really do.”