Yungblud recently addressed the toxic negativity affecting young rock musicians and how he’s chosen to combat it. He shared his perspective in an exclusive interview with Loudwire.
The British artist opened up about the challenges of facing criticism and how negativity can discourage emerging musicians from pursuing their careers.

“People like me or people don’t and that’s not always easy to handle. It can make you feel really isolated and it can actually deter you as a young musician,” Yungblud said. “But to be honest, ultimately, I think that’s the reason why I’m fucking here — to take on the bitterness a little bit because people don’t realize that this blind negativity deters young musicians from trying at all.”
The musician also reflected on conversations with rock legends and how their experiences shaped his perspective.
“What was beautiful about last year, about meeting Steven Tyler, about meeting Ozzy, about meeting Billy — every great rock star has always felt the same,” he continued. “Isn’t it funny that every f*cking great rock star was always hated? It almost encourages you more to use it as fuel and fight back.”
Yungblud’s approach to transforming negativity into creative fuel reflects a broader cultural shift in how artists and brands handle criticism in the digital age.
The concept of turning toxic feedback into productive energy has gained traction across various industries. Glimpse’s beverage trends report revealed that Liquid Death, a punk rock-influenced canned water brand, has pioneered this approach by producing death metal albums from negative reviews. Their album “Greatest Hates” includes tracks such as “I Thought This Was Alcohol.”
This strategy of embracing criticism rather than avoiding it has become increasingly relevant in today’s social media landscape. Mental health advocates and content creators are also exploring similar approaches to dealing with online negativity. The LYSS podcast explored how healing from toxic vibes involves cutting out noise and raising personal frequency, mirroring Yungblud’s approach to industry bitterness.
The music industry has long struggled with the balance between constructive criticism and destructive negativity. Young artists today face unprecedented levels of instant feedback through social media platforms. This makes Yungblud’s message particularly timely for emerging musicians navigating the digital music landscape.
His emphasis on learning from established rock legends like Steven Tyler and Ozzy Osbourne highlights how generational wisdom can help new artists develop resilience against industry pressures and public criticism.
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