Eminem has been tapped to help produce the Detroit Lions Thanksgiving halftime show.
Legendary Detroit rapper Eminem and his long-time manager and Shady Records President Paul Rosenberg will serve as executive producers for the show, the Detroit Lions announced Thursday. Eminem, whose real name is Marshall Mathers, will help with talent selection and other elements.
The multiyear partnership means the duo will also help with the 2026 and 2027 halftime shows.
FILE – Eminem walks off the field at an NFL football game between the Detroit Lions and New York Jets in Detroit, Monday, Sept. 10, 2018. (AP Photo/Jose Juarez)
“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Detroit Lions President and CEO Rod Wood said in a release. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
Jesse Collins Entertainment has also been hired to produce the show, the Lions said.
“It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Rosenberg said in the release. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”
The Detroit Lions are set to take on the Green Bay Packers on Thanksgiving this year, with kickoff at Ford Field scheduled for 1 p.m.
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