Scarlett Johansson recently opened up about resigning as an Oxfam ambassador after facing backlash for her role in a controversial Super Bowl ad for SodaStream, which has been criticized for its operations in disputed areas. In a candid interview, she reflected on the challenges of preserving her image under public scrutiny, underscoring her commitment to peace and independence.
Scarlett Johansson’s Departure from Oxfam: A Look Behind the Controversy
Scarlett Johansson recently opened up about her decision to step down as an Oxfam ambassador following backlash over her participation in a SodaStream Super Bowl advertisement.
The ad, promoting the Israeli fizzy drink company, sparked criticism due to the company’s operations in an Israeli settlement in the West Bank.
In an interview with Dazed magazine, Johansson refrained from directly addressing the fallout with Oxfam.
However, she emphasized that she never saw herself as a role model, stating, “I never wanted to step into those shoes.”
The actress further explained the importance of maintaining her peace and autonomy, saying, “How could I wake up every day and be a normal person if I was completely aware that my image was being manipulated on a global platform? You’d go crazy—anybody would.”
The controversy began after Oxfam publicly opposed Johansson’s association with SodaStream, citing its stance against trade from Israeli settlements, which the organization deems illegal and harmful to Palestinian rights.
SodaStream, on the other hand, operates a major factory in the West Bank and argues that it fosters economic collaboration by employing both Israelis and Palestinians with equal pay.
Despite the criticism, Johansson chose to remain a SodaStream brand ambassador, expressing her support for “trade and social interaction between a democratic Israel and Palestine.” Oxfam subsequently announced the end of their partnership with her, citing “a fundamental difference of opinion.”
SodaStream’s CEO, Daniel Birnbaum, defended the company against accusations, calling Oxfam’s position hypocritical.
He highlighted that the factory is the largest private employer of Palestinian workers in the West Bank and provides equal pay to Israeli and Palestinian employees.
This situation brought to light broader debates about ethical trade, corporate responsibility, and activism, leaving Johansson at the center of a polarizing issue.
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