Turning Point USA Announced An Alternative Halftime Show For The Super Bowl

The late Charlie Kirk co-founded his company, Turning Point USA, to inspire the younger generation to have their voices heard. The company was already on the rise, but once he was assassinated on September 10, 2025, thousands of requests have been filed to start chapters on college campuses around the country.

In September, the NFL announced that Puerto Rican singer-rapper Bad Bunny would be headlining the Super Bowl halftime show.

Bad Bunny has been outspoken against Immigration and Customs Enforcement (ICE) so much that he didn’t book any tour dates in the United States out of fear that his fans would be targeted by ICE.

Due to his views, some fans were not pleased with the announcement. Turning Point USA saw some of the backlash and decided to create their own halftime show.

On October 9th, the company revealed a “huge announcement,” writing, “It’s true, Turning Point USA is thrilled the announce The All American Halftime Show.”

Of the halftime show, Turning Point USA spokesman Andrew Kolvet said, “The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom. We set out to provide an entertainment option that will be fun, excellent, and exciting for the entire family while millions are gathered together for the big game. These performers will deliver exactly that, and we can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too.”

Who Will Be Performing At Turning Point USA’s Halftime Show?

On February 2, just six days before the Super Bowl, it was it was finally announced who will be performing in The All-American Halftime Show.

For four months, many names were floated around and rumored, but now we know!

Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett will be performing in The All-American Halftime Show.