The global sports world is in shock as Erling Haaland – Manchester City’s brightest star – officially signed a $30 million advertising contract with basketball legend Michael Jordan, becoming the face of the latest Air Jordan campaign. This is not just a commercial deal, but also an iconic combination between two generations of legends in football and basketball.
According to information from the US media, this contract was signed after months of secret negotiations. Michael Jordan personally selected Haaland as the “new icon” of Air Jordan, with a sharing that gave sports fans goosebumps:
“Haaland is a symbol of power, desire and explosion – that is the spirit that Air Jordan aims for. And there will be no one else qualified to represent that spirit but him.”
This is the first time in history that the Air Jordan brand has collaborated with a European football player on a global scale. According to experts, the choice of Haaland is completely reasonable: he is the face of the young generation of players – strong, cold, and carrying the energy of an “uncompromising goal hunter”.
The image of Haaland with a proud stance, characteristic blond hair and sharp eyes will appear in Air Jordan’s global promotional campaign later this year. The new collection is said to be inspired by the fighting spirit and explosiveness on the field of the Norwegian striker.
An inside source revealed that Jordan Brand has prepared a special Air Jordan “Haaland Edition” shoe model, combining Jordan’s classic sports style with Haaland’s characteristic speed and power. This product is expected to be launched in early 2026 and promises to take the global sneaker market by storm.
Haaland shared his feelings at the signing ceremony: “I grew up watching Michael Jordan – who always pushed the limits. It is a great honor to collaborate with him. I want to bring the spirit of ‘never give up’ of Air Jordan to football and inspire the younger generation.”
The combination of the basketball legend and the contemporary football star is considered a strategic step to help the Air Jordan brand expand its influence into the field of king sports, while strengthening Michael Jordan’s position as a “timeless icon”.
With this 30 million USD deal, Erling Haaland not only affirms his position as a superstar on the field, but also officially enters the ranks of globally influential athletes, where his name is on par with Michael Jordan – the immortal legend of the sports world.
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