BREAKING: Turning Point USA Announces “The All-American Halftime Show” — A Bold Alternative to Super Bowl 60 

In a move that’s stirring excitement across the nation, Turning Point USA, the organization founded by the late Charlie Kirk and now led by his widow, Erika Kirk, has announced a powerful new tradition — The All-American Halftime Show.

Set to run opposite the Super Bowl 60 halftime event, this show promises something entirely different — a celebration of faith, family, and freedom. 

Erika Kirk shared that the goal is to honor the values Charlie stood for — bringing people together through music, patriotism, and purpose. “This isn’t about competing,” she said. “It’s about reminding America who we are.”

The announcement has ignited a wave of anticipation, with millions saying they’ll be tuning in.

Bad Bunny is set to perform at the NFL’s official halftime show on Feb. 8.

Attendees hold up Turning Point USA signs at the memorial service for political activist Charlie Kirk at State Farm Stadium on September 21, 2025 in Glendale, Arizona. (Eric Thayer/Getty Images)

Turning Point USA is throwing its own Super Bowl halftime show. The conservative political action organization was founded by the late activist Charlie Kirk, who on Tuesday was to be posthumously awarded the Presidential Medal of Freedom, the nation’s highest civilian honor. The organization announced last Thursday that it plans to host its own performance as counterprogramming to the NFL’s official show on Feb. 8, during which Puerto Rican music icon Bad Bunny is scheduled to perform.

Turning Point USA’s website for the event, dubbed the  “All-American Halftime Show,” states that it will celebrate “faith, family and freedom.” While no other details were provided outside of the date, a survey on the site asks respondents which music genres they would like featured, offering options including pop, hip-hop, country, classic rock, Americana, worship, and “anything in English.” A post on X, confirming the group’s plans, says, “Performers and event details coming soon.”

The Turning Point USA event comes after Bad Bunny announced he would perform during the NFL’s Big Game this year. The selection of the singer, whose real name is Benito Antonio Martínez Ocasio, for the halftime performance has been met with controversy, in part because his songs are primarily in Spanish. He has also faced criticism from some on the right for skipping the continental United States on his world tour out of concerns that his fans might be arrested by ICE at one of his shows.

In an Oct. 6 interview with Newsmax, President Trump said of the Super Bowl’s choice of performer, “I don’t know who he is. I don’t know why they’re doing it — it’s, like, crazy.”

Bad Bunny is enormously popular across the globe, but also in the United States, with his last four albums hitting no. 1 on the Billboard all-genre 200. He will be the first Latin American male solo artist to headline the halftime show.