The global superstar will receive the special recognition during the live event on Oct. 23 via Telemundo.

Bad BunnyCourtesy Photo
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Billboard and Telemundo announced on Thursday (Oct. 9) that global superstar Bad Bunny will be recognized as the Top Latin Artist of the 21st Century at the 2025 Billboard Latin Music Awards. The prestigious honor is based on his unparalleled achievements on Billboard’s Top Latin Albums and Hot Latin Songs charts throughout the first 25 years of the century.

With historic consistency, the multi-platinum Puerto Rican superstar has repeatedly shattered records in Latin music on the Billboard charts and beyond. His last four albums — Debí Tirar Más Fotos (2025), Nadie Sabe Lo Que Va a Pasar Mañana (2023), Un Verano Sin Ti (2022), and El Último Tour del Mundo (2020) — have all earned unprecedented No. 1s on the all-genre Billboard 200. Beyond the charts, Bad Bunny’s recent concert series at the Coliseo de Puerto Rico marked a milestone by breaking records for its magnitude and economic impact.

He has become a cultural icon, breaking barriers in fashion, film, and music — from co-chairing the Met Gala to collaborating with soccer megastar Leo Messi on a groundbreaking Adidas partnership — as well as starring in film projects alongside acclaimed directors and actors.

Bad Bunny graces the cover of Billboard‘s October Issue 14. He will also be the first Latin-American male solo artist to headline the Super Bowl Halftime Show in February.

The honor caps off Billboard Latin Music Week in Miami, which will host exclusive performances, conversations, and industry events from Oct. 20–24. Tickets to the awards are available now. See the full schedule here.

Fans will be able to stream the event on the Telemundo App, Peacock, and Telemundo Internacional